Victory Motorcycle Bites The Dust
Since acquiring the Indian nameplate back in 2011 and successfully developing it as a legitimate player in the American cruiser market, I've often wondered how/why Polaris Industries has been willing or even able to continue their less successful Victory marque.
That question was answered this week when Polaris announced that they're ceasing production of Victory Motorcycles after an 18-year run. It's become a case of competing against yourself so the red-headed stepchild takes the hit. The company says this move will allow it to concentrate on its Indian and Slingshot brands. They will continue to offer warranty and parts supply for ten years.
Since acquiring the Indian nameplate back in 2011 and successfully developing it as a legitimate player in the American cruiser market, I've often wondered how/why Polaris Industries has been willing or even able to continue their less successful Victory marque.
That question was answered this week when Polaris announced that they're ceasing production of Victory Motorcycles after an 18-year run. It's become a case of competing against yourself so the red-headed stepchild takes the hit. The company says this move will allow it to concentrate on its Indian and Slingshot brands. They will continue to offer warranty and parts supply for ten years.
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